Biglaw Leader Thinks Using AI Will Help His Firm Beat The Competition In The Market

// Ed. note: Welcome to our daily feature, Quote of the Day.

If your business model is based on charging more than $1,000 an hour for very routine work that could be automated quite easily, then that’s not a very good business model to begin with. We all have to prepare for the likelihood that the more routine aspects of our business will be the most disrupted by technology. And we’re perfectly comfortable with that.

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— Loren Brown, US vice chair of DLA Piper, in comments given to Bloomberg Law during an expansive interview on how the Biglaw firm plans to incorporate generative artificial intelligence into its work. Brown continued, saying, “If our firm and a competitor firm go to market with equally great lawyers, but we have unique access to AI products that drive insights beyond the reach of the competitor firm, we think that tilts the market in our favor.”

Staci Zaretsky is a senior editor at Above the Law, where she’s worked since 2011. She’d love to hear from you, so please feel free to email her with any tips, questions, comments, or critiques. You can follow her on X/Twitter and Threads or connect with her on LinkedIn.

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AI Legal Beat, Artificial Intelligence (AI), Biglaw, DLA Piper, Generative AI, Quote of the Day, Technology