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04.12.2020: Hubert Hyperlink, Head of Advertising Germany: Completely represents our model
Plans are for joint tasks targeted on sustainability
Former snowboarding world champion drives e-tron
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Hubert Hyperlink, Head of Advertising Germany: “Completely represents our model”
Plans are for joint tasks targeted on sustainability
Former snowboarding world champion drives e-tron
The Audi household has a brand new member: Former world class skier Felix Neureuther is now a model ambassador of the 4 Rings. Together with his ardour for sustainability and efficiency, and his private dedication to nature, the German is an ideal match for the model’s agenda.
“Felix already had shut ties to Audi throughout his lively profession. He’s genuine, modern and an awesome private fan of our model,” says Hubert Hyperlink, Head of Advertising Germany at AUDI AG. “That’s why we’re delighted to have gained him as a model ambassador for Audi and sit up for many joint actions within the spirit of sustainability.” Audi has been the principal sponsor of the German Ski Affiliation (DSV) for greater than 30 years and on this function has accompanied Neureuther’s total profession alongside 13 World Cup wins and 5 World Championship medals.
“It’s necessary to me that we deal with nature with prudence,” says Felix Neureuther. The 36-year-old former slalom specialist has constructed a CO2-neutral home with an modern ice storage heating system in Garmisch-Partenkirchen and produces electrical energy for himself and his household. “There are various different tasks in my thoughts that will be an outstanding match for my partnership with Audi. That’s why I’m very completely happy about this collaboration and every part that’s nonetheless coming.”
Felix Neureuther combines his ardour for sustainability in addition to efficiency in relation to the collection of his automotive. “Within the e-tron, I journey silently, am in a position to understand nature and to essentially unwind,” says Neureuther, describing his impressions of driving the all-electric Audi that additionally delivers ample driving pleasure. Even so, as a former aggressive athlete, he very a lot appreciates excessive efficiency as properly.
Precisely this mixture makes the partnership so convincing. “As an individual, Felix combines each, the pursuit of sustainability and of clever efficiency. Consequently, he completely represents Audi’s model values,” says Hubert Hyperlink.
Speaking about sustainability and superior efficiency: it’s deliberate that within the coming months Felix Neureuther may even more and more be concerned within the presentation of the brand new production-based Audi RS e-tron GT – the spearhead of the Audi model’s electrical offensive.
Stefan Moser – picture Audi
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