Make no mistake Isabel Marant has her finger on the pulse when it comes to casting models for both the runway shows during Paris Fashion Week, and the brand’s advertising campaigns. Over recent seasons alone, the French designer (who founded her eponymous label in 1994) has welcomed everyone from Anna Ewers and Mica Argañaraz to Gigi Hadid and Rianne van Rompaey as faces of the Paris-based label. Kate Moss is returning as the face of Isabel Marant this season, who stars in the Spring 2025 campaign and is joined by South Korean K-pop idol Seonghwa. A total of fifteen years have passed since the legendary Brit model last fronted an Isabel Marant campaign (for Fall 2010). Kate and Seonghwa pose for Robin Galiegue throughout the minimalist campaign offering, complete with Emmanuelle Alt on styling duties.

Kate Moss & Seonghwa for the Isabel Marant Spring 2025 Campaign IMAGE | FACEBOOK/ISABELMARANT Read below the reactions of theFashionSpot’s forum members:

“I like the simplicity and the fact that it is Kate Moss,” wrote MModa upon checking out the campaign.

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“Love Kate Moss but I’m bored of seeing the same models for decades,” critiqued EricGallais.

“I don’t see anything desirable here,” noted FashionFanatico.

KoV commented: “Love Kate, like Isabel Marant, hate this!”

“A waste of money and time,” stated an unimpressed Avonlea.

“This is pointless,” ranted MDNA.

“Kate Moss for Isabel Marant feels like the good old days circa 2008. Even more so when we’ve got Emmanuelle Alt styling the campaign. The campaign images themselves don’t rock my world. However, you won’t ever hear me complain over the sight of Kate Moss!” defended vogue28.

IMAGES | FACEBOOK/ISABELMARANT

See more of Kate Moss and Seonghwa from the Isabel Marant Spring 2025 campaign and join the conversation, here.