As Chanel creative director, Matthieu Blazy tapped Alec Soth for his debut Spring 2026 campaign offering. The French-Belgian designer called upon Craig McDean to capture Margot Robbie for the Chanel 25 handbag installment, in addition to the Spring 2026 Chanel Eyewear campaign. Julien Martinez Leclerc was commissioned for the Chanel Coco Beach 2026 campaign, and McDean is back for the Pre-Fall 2026 season. Echoing the selected city for the show presentation back in December, McDean shot the accompanying campaign in New York City. Models Anne Vyalitsyna, Anok Yai, Bhavitha Mandava, Feng Jiao Long, Jesi Evans, Josephen Akuei, Julia Nobis, Penelope Ternes, and Riley Lusher hit various locations within The Big Apple throughout the cinematic campaign offering.

The Chanel Pre-Fall 2026 Campaign by Craig McDeanIMAGE | CHANEL.COM Read below the reactions of theFashionSpot’s forum members:

“Not into it,” immediately admitted jeremydante.

“Why does everything look so AI?” asked fashionsavvvvvy.

TianCouture echoed: “There is something so incredibly AI about this that it almost makes me feel ill.”

“I like the concept but the execution is a bit off-putting,” shared forum member fruitdots.

“Feels very heavy, contrasting with the casual feeling they are trying to build. The styling and the color grading are just way too much,” critiqued grimesisnotmymother.

“Blazy’s Chanel is so forcefully happy it’s irritating. Why is everyone smiling? What irks me most is the fact that the smiles don’t even come across as genuine,” noted pradabananas.

IMAGE | CHANEL.COM

See more of the Chanel Pre-Fall 2026 campaign and click here to join the conversation.