Vogue China does not hold the prestige that it once did. Things just haven’t been the same since Margaret Zhang exited the publication and Rocco Liu was installed as head of editorial content. Six months into 2026, only covers with Sarah Snook and Nicole Kidman have commanded our attention. Next up on the cover of Vogue China is Eileen Gu, who fronts the June 2026 edition of the magazine. The Chinese-American freestyle skier is celebrated across a duo of covers, photographed by Nick Yang. In cover one (below), the decorated Olympic gold medallist wears Celine and a tiara from the Parisian luxury jewelry brand Chaumet. Gu sports the same tiara in the second cover (after the jump), and a look from Samuel Guì Yang.

Eileen Gu for Vogue China June 2026IMAGE | WEIBO/VOGUE Read below the reactions of theFashionSpot’s forum members:

“Why did they have to put on the tiara?” immediately asked Rigida upon checking out the covers.

“$$$” responded forum member Kimy Jo.

“I don’t necessarily dislike the [first] cover shot. I like the composition, the pose, and the cropping. However, that styling is diabolical. I’m aware that product placement exists to keep these magazines afloat, but this feels just so haphazard that it’s borderline ridiculous,” vogue28 voiced.

Bertrando3 commented: “It feels so empty, so bland and generic. Almost AI. It’s one of these shoots without soul. Eileen Gu is physically beautiful and slender, and all but it gives 0 energy.
The styling isn’t even bad, but it’s so strange. It gives me nothing!”

IMAGE | WEIBO/VOGUE

See more of Eileen Gu from the Vogue China June 2026 cover shoot and click here to join the conversation.