EmotionTrac analyzes facial expressions in real time to help lawyers pick juries, market themselves

tp = window.tp || []; var customVars = {"paywallTag":"paywall","contentType":"legalrebels"} || {}; Object.keys(customVars).map(function(key) { tp.push(['setCustomVariable', key, customVars[key]]); });

Home

Legal Rebels

EmotionTrac analyzes facial expressions in real time to help lawyers pick juries, market themselves

Legal Rebels Podcast EmotionTrac analyzes facial expressions in real time to help lawyers pick juries, market themselves

May 18, 2022, 8:37 am CDT
By Victor Li

•  
• !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs'); Tweet  
• lang: en_US  
• reddit_target='law';  
• 

Image from Shutterstock.

Facial recognition software is becoming a greater part of our everyday lives. The police use it to investigate crime. Smartphones and computers use it to secure data. Businesses use it to provide more customized, targeted solutions and experiences for its customers. Even bar examiners used it to conduct remote testing during the COVID-19 pandemic.

But the technology is controversial and not without its critics. Questions about its accuracy—especially relating to recognizing minority faces—remain. Several cities have even banned certain applications of facial recognition.

EmotionTrac claims to offer a different approach. Launched in 2020 by Aaron Itzkowitz, its CEO, EmotionTrac uses the front-facing camera on smartphones and tablets to analyze a user’s facial expressions in real time to videos or images s approach focuses to determine whether a user has positive, negative or neutral feelings. A law firm can then use those insights to design more effective advertising campaigns or figure out what arguments will land with potential jurors.

In this new episode of the Legal Rebels Podcast, Itzkowitz talks to the ABA Journal’s Victor Li about how EmotionTrac works and how lawyers can use it for their benefit.

Want to listen on the go? Legal Rebels is available on several podcast listening services. Subscribe and never miss an episode.
Apple | Spotify | Google Play

// In This Podcast:

Aaron Itzkowitz

Aaron Itzkowitz is the CEO at EmotionTrac, an AI-mobile-based research platform that analyzes facial expressions in real time, second by second, capturing true emotions by using a front-facing camera while viewers watch videos. Before founding EmotionTrac, Itzkowitz led Successories.com. In 2014, he sold a division of the company at a substantial gain for the investors. He has extensive experience in technology management and driving growth across multiple startups and Fortune 100 companies.

73521

Related topics: Criminal Justice | Trials & Litigation | Technology | Legal Marketing & Consulting | Criminal Procedure | Juries | Career & Practice | ABA Journal Podcast | Legal Rebels Podcast | Artificial Intelligence & Robotics You might also like:

• Remote court transcription technology enables virtual court appearances
• Regulate cryptocurrencies and fintech products before it's too late, urges author
• How this contracts platform uses AI to help users manage and analyze key documents
• 5 things lawyers should know about artificial intelligence
• How an e-discovery platform has evolved to meet the new challenges facing clients

Give us feedback, share a story tip or update, or report an error.