Chanel is just like any other fashion house on the planet and is regularly adding to its never-ending list of brand ambassadors. Chanel adds Kendrick Lamar to their roster of ambassadors, who makes his official debut as the face of the fabled French fashion house in the Chanel Eyewear campaign for the Spring/Summer 2025 season. The Grammy Award-winning American rapper joins Lupita Nyong’o, Margaret Qualley, and Nana Komatsu in the latest Chanel campaign offering. As the fashion pack awaits the debut of Matthieu Blazy, the powers that be at Chanel HQ called upon Karim Sadli to capture the ambassadors. In true Karim Sadli fashion, the cast pose against a simple, clean, and classic white studio backdrop – giving the frames (which revisit all the classic Chanel codes) the spotlight.

Margaret Qualley, Nana Komatsu, Lupita Nyong’o & Kendrick Lamar for Chanel IMAGE | CHANEL.COM Read below the reactions of theFashionSpot’s forum members:

“Kendrick Lamar is perfect for Chanel. A bit bittersweet for Virginie Viard as she brought him to the house. I can’t wait to see him in Blazy’s designs. Kendrick photographs well!” admired Lola701 upon first look.

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“Margaret Qualley, my beloved, and my goat Kendrick – what a time to be alive!” forum member 99 Percent Polyester exclaimed.

Melancholybaby commented: “Lupita is glowing. She’s absolutely stunning!”

“Wow Lupita. I am speechless,” declared GivenchyAddict.

“You couldn’t make me dislike a Chanel campaign photographed by Karim Sadli. It all just works so wonderfully well, and the subjects always look fantastic via Kadli’s lens. No fan of Kendrick Lamar, but I’m loving this. Lupita Nyong’o looks stunning, and the smile of Margaret Qualley gives me life,” raved vogue28.

IMAGES | CHANEL.COM

See more from the Chanel Eyewear Spring/Summer 2025 campaign and join the conversation, here.