Gordon Rees rebrands, becomes first law firm to add ‘numerical identifier’ to name

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    The new law firm name of Gordon Rees Scully Mansukhani is GRSM50. Image from Shutterstock.

    Gordon Rees Scully Mansukhani has announced that it is rebranding with a new name that includes a “numerical identifier” intended to emphasize its offices in all 50 states.

    The new law firm name is GRSM50, according to a press release. It is the first firm to add a “numerical identifier” to its name, the firm said.

    GRSM50 has more than 1,200 lawyers and is the 20th largest firm by head count. It is the “first and only full-service law firm” with offices in all 50 states, according to the press release. It is ranked No. 88 on the Am Law 100 list of top-grossing firms.

    The press release highlighted an “accelerated growth trajectory” for the firm, which has added 270 lawyers this year alone.

    “Our identification as GRSM50 reflects not only the firm’s national presence but also our commitment to servicing clients wherever they may have needs throughout the United States,” said Dion Cominos, the firm’s managing partner, in the press release.

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