Several months have passed since Rocco Liu was installed at the top job at Vogue China. Liu replaced Margaret Zhang who exited the magazine in June 2024, subsequent to a four-year tenure. Rocco continues to find his footing at Chinese Vogue, having welcomed Liu Yifei, an ensemble cast of Chinese talent, Zheng QinWen, Lina Zhang, and Jia Ling as cover stars over recent months. Up next on the cover of Vogue China for February 2025 is He Cong. The Chinese model who burst onto the scene in 2016 poses for photographer Trunk Xu. Cong has since became the face of mega brands like Hermès, Gucci, Giorgio Armani, and Fendi, and is dressed by stylist Vivienne Sun in a head-to-toe look from the Miu Miu Spring 2025 collection.

He Cong for Vogue China February 2025 IMAGE | WEIBO/VOGUE Read below the reactions of theFashionSpot’s forum members:

“Such a mood,” immediately admired oaklee91 upon checking out the cover.

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“Gorgeous. Loving the colors,” approved forum member thiago.

“This ticks all the boxes for me,” enthused an equally as impressed Royal-Galliano.

Valentine27 was also very much a fan. “Excellent cover. He Cong is spectacular!” she heralded.

“I love this just as much as everyone else! The composition, the styling, the photography, the fact it’s He Cong on the cover of Vogue China… it’s just all working wonderfully together,” applauded vogue28.

“This is one of the best cover stories for Vogue China I’ve seen in a bit. The set and saturation has this feel of Prada Fall 2011 advertising, which is not a bad thing. Particularly great styling too!” praised youarearockstar.

“What a gorgeous color story. You feel happy just looking at it!” shared Nomar.

See more of He Cong from the Vogue China February 2025 cover shoot and join the conversation, here.