As co-creative directors of Prada, Miuccia Prada and Raf Simons often call upon a very select roster of campaign photographers. David Sims and Willy Vandeperre have been in constant rotation over recent months, while the recent Spring 2025 campaign outing saw Miuccia and Raf commission Steven Meisel to profile Carey Mulligan. Still in the mood for change, the design duo usher in Oliver Hadlee Pearch for the ‘Days of Summer’ 2025 campaign. The British photographer points his lens toward an all-star cast for the latest Prada campaign (including Hunter Schafer, Kendall Jenner, Troye Sivan, Lina Zhang, and more). The cast board a small boat and take to the calm waters throughout the minimalist and serene campaign imagery.

Hunter Schafer, Kendall Jenner, Troye Sivan & Others for the Prada ‘Days of Summer’ 2025 Campaign IMAGE | PRADA.COM Read below the reactions of theFashionSpot’s forum members:

“There was absolutely no reason to book Kendall for this. Sales are fine, they don’t need to resort to stunt casting,” immediately critiqued GivenchyHomme.

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“Kendall, really?” asked ah ah.

“The mood of the campaign is terribly cold and lifeless for a summer campaign., and everyone just looks so bored and miserable. Oddly enough, I’m liking Kendall Jenner’s photographs the best,” confessed vogue28.

Also not exactly best impressed was Melancholybaby. “So awkward and fake looking. And the products don’t help much,” they pointed out.

“Clothes sourced from the discount rack at Old Navy,” laughed KoV.

IMAGES | PRADA.COM

See more of Hunter Schafer, Kendall Jenner, Troye Sivan and others from the Prada Summer 2025 campaign and join the conversation, here.