We genuinely do not know where you’ve been if you weren’t aware that the Donna Karan New York label has made a rather triumphant comeback. The relaunch campaign for the Spring 2024 season saw a plethora of supermodel talent pose for Annie Leibovitz – and the Donna Karan relaunch continues to be a complete success. One year into the relaunch, the G-III Apparel Group Ltd-owned brand reintroduces the iconic Cashmere Mist fragrance. The re-release of the scent sees Imaan Hammam become the face of the delicate fragrance. Mikael Jansson was called upon the lens the Donna Karan New York Cashmere Mist fragrance campaign, capturing Hammam on location within the majestic landscape of the Stockholm Archipelago (where the original campaign was shot 30 years ago).

Imaan Hammam for the Donna Karan New York Cashmere Mist Fragrance Campaign IMAGE | FACEBOOK/DONNAKARANNEWYORK Read below the reactions of theFashionSpot’s forum members:

“Imaan is impossibly gorgeous and this feels like a throwback, in a nice way,” instantly admired KoV.

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“Oh wow. Color me shocked that Jansson decided to put effort into his photography again. Very early 2000s mode for him which is always a win and Imaan, of course, looks beautiful,” enthused Fiercification.

“Beautiful and more. Imaan’s beauty is so calm and her images make you feel good. Mikael Jansson is an underrated master and legend,” ivano applauded.

Vogue28 voiced: “Truly wonderful campaign imagery, such beautiful photography from Mikael Jansson here. Throw a beauty like Imaan Hammam into the mix and we’ve got ourselves something rather remarkable. It’s all just so tastefully executed, I’m kinda obsessed with this!”

IMAGE | FACEBOOK/DONNAKARANNEWYORK

See more of Imaan Hammam from the Donna Karan Cashmere Mist fragrance campaign and join the conversation. here.