Certainly what you’ve seen [while] coming out of the pandemic [is] clients would rather do a Zoom meeting rather than come into the office. We feel this is another opportunity to really solidify that connection with the client and make it easier to get their legal needs met and if they want to show up as an avatar to a meeting, we can do that.

The metaverse is yet another way to connect and maybe help someone. For us as a personal injury, employment discrimination and workers’ compensation law firm, anyone with these issues in the real world can ‘jump in’ and connect with us for help.

— Richard Grungo Jr., founding partner of New Jersey personal injury firm Grungo Colarulo, commenting on the firm’s recent launch of its metaverse office in Decentraland, a 3D virtual reality platform. “Traditionally law firms are slow to adopt these new opportunities,” Grungo said, “but the sooner you get there the more opportunities will be there to refine your communication and help others.”

Staci Zaretsky is a senior editor at Above the Law, where she’s worked since 2011. She’d love to hear from you, so please feel free to email her with any tips, questions, comments, or critiques. You can follow her on Twitter or connect with her on LinkedIn.

Metaverse, Quote of the Day, Small Law Firms, Technology