Back in January, Chanel gave us our first glimpse at the Chanel 25 handbag advertising campaign with Dua Lipa (making the English-Albanian singer’s first official outing as brand ambassador). A few months later and we’ve got another global superstar fronting the Chanel 25 handbag campaign for 2025. Give it up for Jennie who joins Dua Lipa throughout the print campaign series, lensed by photographer David Sims (with Gordon von Steiner capturing the accompanying campaign film). Jennie (of the K-pop sensation Blackpink) first joined Chanel in 2017, having been appointed the face of Chanel Beauté. The South Korean singer totes an array of variations of the handbag crafted with the iconic Chanel quilting, which debuted at the Chanel Spring 2025 showcase during Paris Fashion Week.

Jennie for the Chanel 25 Handbag Campaign IMAGE | FACEBOOK/CHANEL Read below the reactions of theFashionSpot’s forum members:

“The print campaign imagery is far from groundbreaking but I’m a fan. It’s all very inoffensive, light, and appropriate as we await what Matthieu Blazy does with the Chanel campaigns. We’ve seen a whole lot of the Blackpink girls over recent years but I don’t even mind the sight of Jennie here,” voiced vogue28.

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“I like the 90s-00s GAP feeling of it,” PDFSD pointed out.

Also a fan was Lola701: “They looks great. The campaign is great and still reminiscent of what Karl Lagerfeld did in terms of art direction. I hope when Matthieu joins, Chanel will have some sort of consistency when it comes to photographers. I can’t keep up anymore!”

“It’s giving Michael Kors. Blazy’s got nowhere to go but up,” zoom chimed in.

“Jennie is spectacularly bland,” shared forum member Hchloe.

IMAGES | FACEBOOK/CHANEL

See more of Jennie (and Dua Lipa) for the Chanel 25 handbag campaign and join the conversation, here.