Fashion brands from across the globe continue to be besotted with Kendall Jenner. Throughout 2024 alone, the American model was the face of Calvin Klein, Tommy Hilfiger, Marni, Tory Burch, and Gucci to name just a select few. The industry favorite was also the face of MO&Co, appearing in the Chinese label’s Fall 2024 immaculate black and white advertising campaign installment. The powers that be at MO&Co welcome Kendall Jenner back for another season, who features throughout the Spring 2025 Noir campaign offering. Jenner reunites with Mert Alas & Marcus Piggott for the simplistic campaign offering, captured on location in Los Angeles, California. The campaign is complete with styling from Malina Joseph Gilchrist, with Kendall sporting a chic blunt bob throughout.

Kendall Jenner for the MO&Co Spring 2025 Campaign: IMAGE | MOCO.COM Read below the reactions of theFashionSpot’s forum members:

“They wildly overspent on this, I fear,” shared KoV the moment the cover struck.

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“She just gives nothing, expect a name. Admittedly last season was better but this is lacklustre beyond belief. Is Kendall Jenner attempting to look smoldering here? It’s not working. The hair looks greasy, and there’s zero sense of life to the point where the images almost appear AI-generated,” voiced vogue28.

MDNA agreed, echoing: “It looks AI-generated!”

“Jenner gives the same facial expressions every single time. It is nothing new. Despite this, I personally love the photographs against the white wall. They are sleek and beautiful,” reasoned MModa.

“She looks good with the bob,” forum member guimon chimed in.

IMAGE | MOCO.COM

See more of Kendall Jenner for the MO&Co Spring 2025 campaign and join the conversation, here.