Female photographers have become somewhat of a signature for Maria Grazia Chiuri at Christian Dior. After becoming the first-ever female creative director of the fabled French fashion house in 2016, Maria Grazia Chiuri has commissioned a whole plethora of female talent for Dior’s campaign imagery. Names like Brigitte Lacombe. Paola Mattioli, Alice Mann, Brigitte Niedermair, and Collier Schorr have been called up throughout MGC’s tenure at Dior. The Italian designer (whose departure is rumored to be imminent) enlisted Sarah Jones last season, and it’s a repeat performance for the Christian Dior Spring 2025 campaign outing. Models Ali Dansky, Claudia Campana, Lilli Ostendarp, and Xiuli Jiang make up the casting this season, with the girls roaming a makeshift country garden setting.

The Christian Dior Spring 2025 Campaign by Sarah Jones: IMAGE | WWD.COM Read below the reactions of theFashionSpot’s forum members:

“The one thing I’m excited about when it comes to MGC leaving Dior is that we can finally move on from all these stupid lifeless campaigns,” voiced Thefrenchy straight away.

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“The clothes and the set design are completely at odds,” noted Frederic01.

“That set design is cheap. I can see the plastic ivy and its clumsy placement from miles away,” forum member Norden pointed out.

GivenchyHomme wasn’t into it either. “Dull, lackluster, etc. MGC’s choice of models is questionable as per usual. Unfortunately, it’s impossible for them to elevate this to where it needs to go,” they stated.

“Statues in a cemetery look more alive than this…” jeanclaude chimed in.

IMAGE | WWD.COM

See more from the Christian Dior Spring 2025 campaign and join the conversation, here.