Online Lawyer Marketing Red Flags That Can Leave Law Firms Red-Faced
Five Online Lawyer Marketing Red Flags That Can Leave Law Firms Red-Faced By Carolyn Elefant | July 5, 2023 Most lawyers can methodically recite the ethics rules that govern marketing.
❎ No guaranteed results.
❎ Required labeling as “attorney advertising.”
❎ No unverifiable superlatives.
❎ No misleading copy suggesting that your firm is larger or more experienced than it is.
But that’s just the tip of the iceberg.
Most lawyers forget that when we market online, we’re not just acting as lawyers with ethics obligations to clients.
We’re also operating as ordinary small businesses that are subject to a panoply of laws governing online marketing practices. These rules continue to evolve in breadth and complexity, to address the emergence of new technology tools. Here’s a quick refresher on eight online marketing red flags ⛳that can leave your law firm red-faced
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Originally posted on: https://myshingle.com/2023/07/articles/marketing/five-online-lawyer-marketing-red-flags-that-can-leave-law-firms-red-faced/