The relationship between Miuccia Prada and Gigi Hadid only continues to grow. It all started in 2023 when the revered Italian designer tapped Hadid for the Matelassé handbag campaign, and it was a repeat performance last year as the American beauty was once again named the face of the signature Miu Miu leather goods pieces. You guessed it: Gigi Hadid is back for round three as she stars in the 2025 Miu Miu Leathergoods campaign. Hadid reunites with Steven Meisel for the occasion, with Lotta Volkova reporting for styling duties. Throughout the chic and stylized campaign imagery, Vogue‘s current cover star is “uniquely digitally painted by hand: a genuine echo of the work of the brushstroke”.

Gigi Hadid for the Miu Miu 2025 Leathergoods Campaign IMAGE | FACEBOOK/MIUMIU Read below the reactions of theFashionSpot’s forum members:

“It would look better if they commissioned an actual illustrator. This is very Ps filter gallery,” critiqued forum member Avonlea upon seeing the campaign imagery.

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“This idea was executed better when Meisel did the Vogue Italia March 2016 issue,” noted GERGIN.

Fashionsavvvvvy commented: “Its worse than the previous one, IMO. That coat made her look like someone’s dad!”

“At least it’s something and doesn’t look like all those awful Fendi campaigns or on a grey background,” defended Kite.

The campaign didn’t fail to impress everyone, however. “Must admit that the more I see, the more I like,” confessed vogue28. This is definitely the best of the Miu Miu x Gigi Hadid campaigns. I’m a fan of the art-inspired concept, and it has been executed pretty well here. The styling is lovely, and Gigi looks absolutely fantastic with that hair!”

IMAGES | FACEBOOK/MIUMIU

See more of the Miu Miu Leathergoods 2025 campaign with Gigi Hadid and join the conversation, here.