Sydney Sweeney elevates the fashion game with every new appearance on the screen. Whether she poses on the red carpet, shares an Instagram post, or models for a brand, Sweeney’s styling and makeup remain the highlight. In her latest campaign with Armani Beauty for their new Vertigo Lift Mascara, the actor swayed and made sensuous eye contact with the camera, proving she was the perfect choice for the job. 

Sydney Sweeney stars in Armani Beauty’s video for their Vertigo Lift mascara View this post on Instagram

A post shared by Armani beauty (@armanibeauty)

On February 10, Armani Exchange extended the launch campaign for its latest product, featuring Sweeney. The actor wore the brand’s Vertigo Lift Mascara, posing and swaying for the campaign video. She assumed a seductive atmosphere and wore a sleek black gown to match the aesthetic. 

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The segment began with the actor setting the mood for the advertisement as she gracefully swayed upwards with her hands in the air. She used this zoomed-out shot as an opportunity to highlight her ensemble. As such, the actor wore a flowing black gown with an open-back design. Its crisscross straps filled the open back, adding edge to the outfit. 

Moreover, since the mascara was the central part of the advertisement, Sweeney’s eyes remained the primary focus. The actor’s eyes were the perfect ethereal fit for the commercial and she flaunted her thick and long lashes over an intense gaze. Besides, the sudden lurching into her eyes added drama to the monochrome visuals, using sensory stimulation to draw the audience’s attention. 

As the cinematic commercial continued, Sweeney’s face became the focus subject, inadvertently highlighting her makeup. Her makeup aligned with Armani Beauty’s refined aesthetic, consisting of subtle colors and high-fashion tones. Hence, the actor wore a neutral color eyeshadow to accentuate the dark and dramatic mascara. She coated her lips with a muted nude color, ensuring that the attention remained on the mascara. 

Sweeney’s poised elegance blended with the campaign’s innovative sensibility, using the actor’s features to the brand’s advantage. The actor recently collaborated with the actors of “When Harry Met Sally” for a Super Bowl commercial for Hellmann’s Mayonnaise, creating a humorous short narrative.