You might not need to be reminded that Zac Posen became the creative director of Gap Inc. The American designer was tapped as executive vice president and creative director in February 2024, and fourteen months later – Posen’s debut collection is here. The release of the anticipated collection sees the introduction of Gap Studio, launched to represent the highest expression of the landmark American brand in terms of style, craftsmanship, and quality. To coincide with the release of Collection 01 for Gap Studio, Posen secured Mario Sorrenti as campaign photographer. Posen also calls upon models-of-the-moment Alex Consani, Imaan Hammam, and Anok Yai to become the face and embodiment of the collection.

The Gap Studio Collection 01 Campaign by Mario Sorrenti IMAGE | FACEBOOK/GAP Read below the reactions of theFashionSpot’s forum members:

“Basic! Next…” declared BalkaniStaCouture upon checking out the campaign.

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“Basic? It’s the Gap… that’s precisely the goal,” blueorchid replied in defense.

upNorth commented: “The girls are working it, that’s for sure!”

“It’s all working, especially for a brand like Gap. The casting is great, such a fantastic trio. Imaan Hammam’s just one of those models who can just sell and work anything,” voiced vogue28.

Toni Ahlgren described the outcome as “Fierce” but do you agree?

IMAGES | FACEBOOK/GAP

See more of Alex Consani, Anok Yai, and Imaan Hammam for the Gap Studio Collection 01 campaign and join the conversation, here.